D&AD: The Copy Book. D&AD

D&AD: The Copy Book


D.AD.The.Copy.Book.pdf
ISBN: 9783836528320 | 368 pages | 10 Mb


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D&AD: The Copy Book D&AD
Publisher: Taschen America, LLC



His book design teams up with its reader. The highly acclaimed Copy Book on how advertisers create texts won him this years D&AD Award. Nice and clean and totally agree with the Greig in that the design of the book should let the creative stand out from the pages. On business and writing and improving myself, I got The Copy Book, a compilation by the ad agency D&AD, and it's basically tips from great copywriter's on writing good copy. Mike Pearson & Ross Nieuwenhuizen show us how they won Medium-Weight Team (Art and Copy). If you have a copy, look after it. Refreshing to see that it has not become a This looks like a very nice book that wouldn't look out of place in my little old library. Crafted with skill… good old Pentagram. Incidentally, the carrot cover is reputed to be the worst selling D&AD annual of all time – legend has it that 500 copies were sold then the remainder stayed in a warehouse until pulped. Mike Pearson & Ross Nieuwenhuizen show us how they won a D&AD In Book award. Looking forward to getting a copy. The new low carbon D&AD Annual Looks like the first I would actually like to take a real good look at. Apart from the first catalogue style annual in 1963 I have every copy of the D&AD Annual.





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